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Behind the catchy tunes and slick choreography, there's a fine-tuned formula for creating hits and harnessing the power of fans.
In one generation, South Korea's film and TV industry went from censorship to winning Oscars and breaking streaming records.
K-barbecue might have put Korean food on the map, but it's just one part of the country's richly diverse cuisine.
While today's generation aspire to look like flawless K-pop idols, Daniel hears how the desire to control appearance is ingrained in Korean society.
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